Commercial printing is a tried and true method for achieving great printing results at scale. One of the main reasons that commercial printing is significant is due to its versatility and the number of options it offers. Every business that needs to utilize printing should consider the value in scaling up your printing operation by trusting experts to handle the complex printing process.
Common Commercial Printing Services
With so many options to choose from, though, how can you know which printing service method is right for your next project and your business? Take a look at the different types of commercial printing services to determine which your business should utilize.
Digital Printing
While many people are familiar with the term “digital” as it pertains to printing, a lot of people are not familiar with what digital printing involves or how it works. Digital printing refers to the direct method of printing from a digital-based image directly to a media.
Put simply, digital printing sends the image file directly to the printer where it is printed. This method is very effective because there is no need to create any plates and the setup time only requires a fraction of the time offset printing would take.
Digital printing has many advantages including quick print time, high quality results, and a lower cost per unit. Digital printing is often used to quickly and cheaply handle short print runs.
Desktop Printing
Desktop printing refers to printing with an actual piece of hardware including dot matrix printers, laser printers, and inkjet printers most often used in homes and businesses. These desktop printers are usually small enough to fit on a desk or table and can handle smaller jobs effectively. Desktop printers can also be digital printers if they have the functionality to receive digital files and print them.
While desktop printing can certainly be useful for small projects or collateral around the office, it is not suitable for large and bulk projects. It is recommended to work with a commercial printing company that will help you choose a better option for your organization’s printing needs.
Offset Lithography
Offset lithography is often the standard commercial printing method used in most projects. It is a common printing approach that is best used for bulk projects by businesses of all sizes. Offset lithography uses an image that is pressed onto a thin metal plate that is dampened by water and ink by rollers on the press.
This makes the oil-based ink adhere to the image area. The inked area is then transferred to a rubber cylinder or “blanket” and then onto the paper as it passes around the blanket. The process is called “offset” since the image doesn’t go directly from the plates to the paper, but is transferred using an intermediary surface.
Commercial Sign Printing
Developing high quality signage is an attractive technique for any marketing strategy. Commercial sign printing involves adding a design to your advertising, promotional, or display signs, particularly those used for a marketing campaign or event.
Commercial sign printing is a straightforward process that involves the commercial printing team collecting an outline of what the client wants and the design ideas they have in mind. After this, the team chooses the proper printing method to complete the job and uses the highest quality materials and tools to complete the job.
Why Commercial Printing Is Essential For Organizations
Commercial printing is an invaluable resource for companies because of its ability to save businesses considerable amounts of time and money. Commercial printing removes the stress of developing a printing department in-house by outsourcing the work to a professional printing team with access to the most modern and high-grade printing tools.
Additionally, these teams can offer their expertise and help guide you through the process of choosing the right method and tools for each job you need to complete.
Now that you are aware of the different types of commercial printing services, use them to achieve professional-grade printing projects that will stun your audience and attract attention to your brand!
Professional Graphics Inc. is a full-service commercial printing company that helps businesses take the stress out of the printing process. Their team strives to treat organizations like their own and always works diligently to provide the highest quality products. Call them today at (203) 439-6120 or reach out to them online.